Pricing
What this costs you: nothing
Seekor does not sell you a service, so there is no price list. We are a customer. We buy each order at your own dealer price and sell it in Estonia at your recommended retail price, and the difference between those two numbers is the only money we make. There is no setup fee, no listing fee, no per-SKU charge, no marketing contribution and no monthly retainer.
The whole commercial model, in four lines
You publish a recommended retail price. We list at it.
We do not undercut your own webshop or your dealers in other markets.
A customer in Estonia orders and pays us.
They pay by bank link or ESTO instalments, in euros, on an Estonian-language store we built.
We order that unit from you at your dealer net price.
The same price and the same terms as any other dealer on your list. You ship it from your own warehouse to the Estonian buyer, under our order.
We keep the difference.
That is our entire income from your range. Out of it come the store, the advertising, the Estonian product copy, the customer support and the compliance registrations.
If you already have a dealer price list, you already know what we earn. It is the discount you publish. We do not ask for a deeper one because Estonia is small, and we do not ask you to invent a special Baltic rate. We sign the terms you send.
Nothing is warehoused. We hold no stock at any point. Every parcel goes straight from your warehouse to the Estonian end customer, and never passes through premises of ours. That is why there is no minimum order, no stock commitment and no forecast to agree.
It is worth being clear about what that does not change. You are shipping the parcel, but the sale is ours: title passes to us on each order and we are the seller of record to the Estonian consumer. So the packaging, WEEE and battery registrations, the Estonian-language duty and the two-year seller liability stay with us. Dropshipping does not push any of that back up the chain to you.
What we charge for
This is the part most manufacturers want in writing, so here it is as a list. Every one of these is a real charge somewhere in this market. None of them is ours.
| Charge | Seekor |
|---|---|
| Setup or onboarding fee | None |
| Building the Estonian store | None. We build it and the cost is ours |
| Domain registration and hosting | None. We buy the domain and we hold it |
| Listing fee, or a fee per SKU | None. The full range costs the same as one product, which is nothing |
| Estonian product copywriting and translation | None |
| Photography or asset production | None |
| Paid search, price comparison feeds, marketing | None. No marketing contribution and no co-op budget |
| Monthly retainer or subscription | None |
| Commission on your sales | None. We are not selling on your behalf, we are buying from you |
| Shelf space, slotting or placement payments | None |
| Customer support in Estonian | None |
| Returns and warranty handling | None |
| Packaging, WEEE and battery registration in Estonia | None. The obligation is ours because we place the goods on the market |
| Minimum order value or stock commitment | None. We dropship, so there is no stock to commit to |
| Exclusivity, in money or in territory | None. We do not ask for an exclusive territory |
There is no version of this where an invoice arrives from us. The invoices go the other way: you invoice us for goods, intra-EU, on your own payment terms.
Who pays for what
The split is unusually simple because we take the commercial risk on the channel and you take none of it.
| Item | Paid by |
|---|---|
| The Estonian store, domain, hosting and maintenance | Seekor |
| Estonian product copy written from your specifications | Seekor |
| Checkout: bank links, ESTO instalments, card acquiring fees | Seekor |
| Parcel locker and courier integration | Seekor |
| Paid search and price comparison feeds in Estonian | Seekor |
| Estonian-language customer support, answered within one working day | Seekor |
| Packaging and WEEE registration, and the per-tonne recovery fees | Seekor |
| Estonian VAT on the retail sale | Seekor |
| Manufacturing the goods | You, as you already do |
| Shipping each order from your warehouse to the Estonian buyer | You, on the freight terms in your dealer conditions |
The last two rows are the whole of your side. Both are things you already do for every other dealer, and neither happens until a customer has ordered and paid.
What that looks like on one order
An illustration, using the price band we already sell in. The percentages are yours, not ours, so the only number we can fill in is the retail one.
| Step | What happens |
|---|---|
| You set the RRP | Say 149 euros, the price you publish for that SKU |
| We list it | 149 euros on the Estonian store, including Estonian VAT at 24% |
| A customer buys it | They pay us 149 euros by bank link |
| We order from you | At your published dealer net price for that SKU, invoiced to us intra-EU |
| You dispatch | Direct to the Estonian buyer, under our order |
| We pay you | On your payment terms, from your invoice |
| We are left with | The difference, minus VAT, the acquiring fee, the delivery cost and the advertising that found the customer |
Two things follow from this that are worth saying plainly. The first is that we cannot make money by selling your product badly, because our income only exists when a unit sells at your own price. The second is that we cannot make money by cherry-picking, because we do not charge you to list, so a slow SKU costs us nothing to carry and might still find its buyer. That is why we take the full range rather than the fast movers.
What this is not
Export managers get pitched several models that look similar from the outside and are not. The difference that matters is who owns the sale.
| Model | What you pay | Who owns the sale |
|---|---|---|
| Marketplace | Commission on every sale, often a monthly fee | You. You stay the seller, so compliance, returns and the Estonian-language duty stay with you |
| Market entry agency or consultancy | Retainer, project fee, or both | You. You get advice and a plan, and you still have to execute it |
| Listing or localisation platform | Setup, per-SKU, sometimes a marketing contribution | You. The platform is a tool you rent |
| Seekor | Nothing | Us. We are the seller of record in Estonia, and the obligations come with that |
That last row is the one that carries the cost. Being the seller of record means the packaging registration, the WEEE and battery registration, the Estonian-language labelling duty, the two-year seller liability under the Law of Obligations Act § 218(2), and the consumer disputes route all sit with us. A marketplace does not take those. That is the actual product here, and it is why there is nothing to charge you for.
Where the risk sits
Ours is the store build, the Estonian copy for every SKU, the registrations and the advertising, and all of it is spent before a single order arrives. If Estonia does not take your range, that money is gone and you have lost nothing but the hour it took to send a price list.
Yours is close to zero by design. You hold no stock for us. You ship nothing that is not already ordered and paid for. You are not asked for a budget, a commitment or a minimum. If it does not work, you stop sending goods and the arrangement ends.
We are aware this reads as too good, so here is the honest self-interest. A dedicated store for one manufacturer only pays for itself if the range is broad enough to build a category around and the manufacturer stays. That is why the criteria are specific, and why we would rather say no in one working day than start something thin.
What it costs to find out
Your dealer price list, a product data file, and about an hour. You get a straight yes or no within one working day, with the reason if it is a no.
Frequently asked questions
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Do you charge anything at all?
No. No setup fee, no listing fee, no per-SKU charge, no marketing contribution, no monthly retainer and no commission on your sales. We make money on the difference between your dealer price and your recommended retail price, and on nothing else.
What is your margin?
Your published dealer discount. We buy on the price list and terms you already give your other dealers, and we do not ask for a deeper discount because Estonia is a small market. If you want to know exactly what we earn on a unit, look at your own dealer price against your own RRP.
Do you take a commission on our sales?
No, and the distinction matters. A commission model means you are still the seller and you are paying someone to introduce a buyer. We are not introducing a buyer, we are the buyer. You invoice us for goods and we sell them on our own account.
Is there a marketing contribution or co-op budget?
No. We run the paid search and the price comparison feeds in Estonian at our own expense. We will not come back later asking you to fund a campaign.
Do we have to pay to list the full range?
No. Listing costs you nothing, which is exactly why we take the whole line including slow sizes and slow colours. On the pet furniture store that meant 97 SKUs across nine product lines from one supplier.
Is there a minimum order, or do we have to hold stock for you?
Neither. We dropship, so there is no stock commitment on either side and no minimum order to negotiate. You ship each order from your own warehouse to the Estonian buyer under our order. What we need is a dispatch commitment we can publish and parcel dimensions per SKU.
Who owns the store and the domain?
We do. We buy the domain, build the store, host it and carry the cost. The domain is agreed with you first, and some manufacturers prefer their own name on it while others prefer a category domain that is not tied to one brand.
Who pays for the Estonian compliance registrations?
We do, because the obligation is ours. Extended producer responsibility in Estonia falls on whoever first makes the goods available on the Estonian market, and that is us: we are the seller of record on every order. Dropshipping does not change that. The parcel leaving your warehouse is our sale, not yours, so the registration duty does not travel back up the chain to you. We arrange the packaging registration and, where the products need it, the WEEE and battery registration, and we pay the per-tonne recovery fees.
Do you ask for exclusivity?
No. We do not ask for an exclusive territory and we do not need one to start. If you later want to give one, that is a separate conversation after you have seen a year of numbers.
What happens if the range does not sell?
We carry that loss. The store, the Estonian copy, the registrations and the advertising were paid for before any order arrived. You will have shipped only units that were already sold and paid for, so your exposure is the freight on those orders and nothing else.
When do we get paid?
On your own payment terms, against your own invoice. We sign the dealer terms you send rather than negotiating a special arrangement.
Are there costs that appear later?
No. There is no stage at which this becomes a paid service. If that ever changed we would have to renegotiate the dealer terms with you first, in writing, and you would be free to say no and stop.